Audience OOH only.

The only OOH we believe in!

We measure. We optimize. We connect.
Phoenix Media brings transparency and data into digital OOH.

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#WE KNOW THE FUTURE

Who we are?

We are the only OOH company in Romania with personalized targeting solutions. Since 2005, we have been redefining OOH advertising in Romania through technology, innovation, and transparency.

  • 148+ premium digital locations
  • Proprietary technology
  • Permanently measured audience
State-of-the-art screens

Over 148 screens located in the most circulated and relevant urban locations in Romania, where visual impact matters.

Real, measured audience

We bring real data and transparency to outdoor advertising. We measure the audience through counting cameras, questionnaires, and our own algorithms.

Technology and innovation

We own an in-house digital infrastructure, designed for total control, efficiency, and scalability in digital OOH campaigns.

STOC - Software of Content Management

A complete platform for planning, implementation, and analysis, built on principles of granularity, flexibility, and transparency.

DIO BOACA, CEO Phoenix Media

Dio Boacă - CEO of Phoenix Media - on innovation in digital OOH in Romania

“Innovation comes from creativity combined with a touch of madness and an eccentric spirit. I often hear people say that about me. And it’s mostly true. It is also true that, in this industry, if you want to innovate, you must also be realistic, pragmatic, study, connect to everything that happens in the media market, and remain active, vigilant, and present. What seems like an excellent idea from the outside is backed by tens and thousands of hours of analysis, tests, and research. Innovation comes from a huge dose of know-how, from being conscious, and only then being creative.”

DOOH leader

Innovation means to always be the first.

Phoenix Media is the leader in the DOOH (digital out of home) market and the only outdoor company in Romania that offers its clients real-time audience data (GRP, TRP, Reach, Affinity).

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digital locations
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Logo STOC

INNOVATION

1. Built by industry specialists, for the industry.

STOC is the result of over 20 years of experience in OOH advertising and an internal innovation department that constantly develops solutions for the real needs of the market.

2. Audience, context, and data

Instead of a static approach, STOC proposes a 4D approach, where everything can be set, adapted, and optimized from a single platform.

3. Automation, API integration, live measurement

In an industry where time and context make the difference, the innovation within STOC brings real automation, API integration, live measurement, and predictive capabilities.

PLAYER

1. Full and second-by-second control over broadcast

STOC Player is the technological core that makes it possible to efficiently, adaptably, and audibly deliver any digital content on Phoenix Media screens.

2. 4D Programming

4D is an absolute innovation that allows campaigns to be programmed based on four elements: LOCATION, FREQUENCY, DAYS, and exact HOURS.

3. Extended compatibility

The system supports multiple formats – from static images and video to HTML5, animated GIFs, VAST, dynamic countdowns, or even interactive landing pages.

AUTOMATION

1. Data, speed, and efficiency

The STOC platform offers a level of granularity comparable to that of digital: Reach, GRP, TRP, CPT, affinity, and frequency, all correlate

2. Smart features for optimization

STOC incorporates tools that automatically optimize campaigns: Assistant Buying and PCA (Post Campaign Analysis).

3. Automated and secure technical infrastructure

Each panel is continuously monitored by the STOC Technik system: temperature, voltage, brightness, and operation. Technical problems are automatically detected and corrected without human intervention.

SALES PLATFORM

1. Second-by-second planning

With over 20 years of experience in media sales and unique expertise in DOOH, Phoenix Media has developed a platform that translates the logic and efficiency of the digital environment into the outdoor space.

2. Features and technology

Through features such as Assistant Buying (which generates alternative offers on the same parameters), integration with external sources via Open Data API, or Post Campaign Analysis, STOC transforms the sales process into an intelligent dialogue with data.

3. Mobile application

Through the mobile application and the STOC Management module, users have complete control over the commercial relationship – from contracts and invoices to campaign history and reports – all in one place, just a click away.

PHOENIX NEWS

For us, the future is not a surprise,
but a strategy

Dio Boacă, CEO of Phoenix Media, after the World Out of Home Congress (Mexico City):
"Digital Outdoor is the new Online Digital."

From Advertising to Urban Utility: The growing civic role of DOOH
  • Phoenix Media PR
  • Posted by Phoenix Media PR
DOOH’s evolving: A promising Horizon
  • Phoenix Media PR
  • Posted by Phoenix Media PR
July 17, 2025
Global
Beyond Demographics: Behavioral Insights That Can Transform Your Campaign Strategy
  • Phoenix Media PR
  • Posted by Phoenix Media PR
Find out more on Phoenix News
SMART CITY

Digital partner of modern cities

SMART CITY means informed people, efficient administration, and better decisions. Phoenix Media develops innovative solutions dedicated to this essential relationship between local authorities and citizens. With the help of technology developed by Phoenix Media, communication between the administration and the community becomes simple, fast, and efficient – perhaps even instantaneous.

Phoenix Media Network Partners

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