Solutions

STOC is our proprietary digital ecosystem, developed to meet the complex needs of outdoor advertising. It is not just a sales software, but a complete platform for planning, implementation, and analysis, built on principles of granularity, flexibility, and transparency.

Through STOC, campaigns can be set, monitored, and optimized at a second-by-second level, based on location, time, audience type, or contextual conditions. The platform includes features such as Real-Time Bidding, audience profiling, technical automation, and post-campaign analysis—all integrated into a single interface.

STOC offers a real competitive advantage to clients who want control, clear data, and budget efficiency in OOH.

Phoenix Media is an active partner in the development of smart cities in Romania. Outdoor screens become digital nodes that can integrate functions for information, measurement, alerts, and interactivity, contributing to the modernization of urban infrastructure.

Our digital platform allows for integration with public transport systems, navigation apps, POIs, and open data platforms, offering a DOOH ecosystem tailored to the needs of citizens and the requirements of authorities.

We are constantly investing in technologies that can support local administrations in the digitalization process and we actively contribute to transforming outdoor into a channel with a civic, functional, and sustainable role.