A smart city is a community where public authorities can communicate quickly, transparently, and efficiently with their citizens through modern digital infrastructures, even in the outdoor space.
Phoenix Media has developed a complete real-time public information platform for modern cities in Romania, using a network of digital screens and its own technology that transforms simple content broadcast into an act of intelligent urban governance.
The STOC City platform, dedicated exclusively to local administrations, facilitates this direct connection with residents.
Phoenix Media develops digital solutions designed to address the real challenges of local administrations: the need for immediate, adaptable, and easy-to-manage communication. Digital screens become an official channel for urban information, capable of transmitting relevant messages at any time, in any location.
The data collected through counting cameras or detailed demographic studies allows the administration to truly understand the community and base its decisions on objective criteria, not on estimations.
STOC City is the platform that allows authorities to communicate with citizens through an intuitive interface, without depending on third parties and without incurring additional costs for graphic or video production. It is a WYSIWYG (What You See Is What You Get) solution through which text messages, videos, alerts, or animated materials can be transmitted to the network in less than a minute, directly by representatives of the local administration.
The platform can automatically connect to external data sources—traffic, weather conditions, infrastructure—to trigger predefined messages based on context. All with minimal human operator intervention.
The Phoenix Media network is strategically expanded in urban centers, key intersections, parks, and commercial areas to ensure efficient institutional communication exactly where people are present.
With over 161 active screens in 18 cities in Romania, every administration that collaborates with Phoenix Media gains access to a visible, scalable, and easy-to-control infrastructure. This way, any public message—be it a social program, a weather alert, or a simple traffic update—reaches citizens quickly and without distortion.
We use rigorous data collection and analysis methods to help local administrations understand their citizens. From cameras that measure pedestrian and vehicle traffic to statistically validated demographic campaigns, every component of our system contributes to a better foundation for public decisions.
The data thus obtained allows the administration to segment the audience, personalize communication, and prioritize interventions based on the real needs of the community.
By integrating STOC City into the urban digital infrastructure, local authorities can send automated messages based on unforeseen events—incidents, emergencies, prevention campaigns—in just a few seconds.
Alerts can be generated by ISU (Emergency Situations Inspectorate), the Police, or other competent institutions and are transmitted only in relevant areas, with average reaction times under 2 minutes. The systems developed by Phoenix Media are designed for reliability, security, and redundancy, guaranteeing the network’s operation 24/7, under all conditions.
The digital transformation of the administration begins with a strategic decision: access to an intelligent urban communication infrastructure. Phoenix Media offers exactly this—a robust, scalable, and fully autonomous network for transmitting public information.
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Download our presentation brochure and discover the technology, innovation, and vision that define Phoenix Media – the leader in digital out-of-home in Romania.